Which website monetization methods offer the highest CPMs today?
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Which website monetization methods offer the highest CPMs today?
Website monetization is evolving rapidly, and choosing the right method can significantly impact your revenue. If you’re aiming for the highest CPMs (Cost Per Mille or cost per thousand impressions), it’s crucial to focus on website monetization techniques that deliver value to advertisers and excellent engagement from users. Below are some of the most rewarding methods in today’s market:
Native Ads with Contextual Targeting
Video Ads (especially instream and rewarded)
Push Notifications with Tier-1 Traffic
Interstitial and Pop-Under Ads
Programmatic Direct or Header Bidding1. Native Advertising: These ads blend seamlessly into your content, attracting higher engagement and therefore better CPMs—especially when using contextual targeting powered by AI.
2. Video Ads: Instream video ads (pre-roll or mid-roll) and rewarded videos on gaming or utility sites can fetch CPMs upwards of $10–$30, especially in premium geos.
3. Push Notifications: If your site gathers subscribers from Tier-1 countries, push ads offer recurring CPMs with each campaign sent—ideal for long-term passive revenue.
4. Pop-Under/Interstitial Ads: These work well for entertainment and tool-based websites, offering stable and often high CPMs when implemented without harming user experience.
5. Programmatic Direct & Header Bidding: These advanced setups allow premium advertisers to bid for your ad space in real-time, maximizing your CPM potential.
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